Strange that my previous post was deleted... Lucky I had this blurb still saved in my Notes app.
This issue has some really interesting history behind it. Originally, the character now known as "Shazam!" went by the name Captain Marvel and was published by Fawcett Comics between 1939-1953. He was so popular during the 1940s that his book outsold even the Man of Steel himself. This success would be short lived, as DC Comics (formerly National Comics) would win a 12 year copyright infringement suit, claiming Captain Marvel was a ripoff of Superman. The suit unfortunately resulted in the dissolution of Fawcett Comics, marking the end of Captain Marvel. Or would it?
In 1973, the character was licensed out to none other than DC Comics. Ha! To add insult to injury, Superman even appeared on the cover of Shazam! #1 alongside Captain Marvel himself. DC would eventually absorb all the rights to "Captain Marvel" by 1991.
But wait... why didn't DC call Captain Marvel's first ongoing since the golden age "Captain Marvel"? Why did they call it "Shazam!"? Well, in 1967, Marvel Comics trademarked the name "Captain Marvel", making it illegal for DC to publish a book using that name. Call it karma, or call it good business sense, either way Marvel would still send DC a cease and desist order over the usage of the words "Captain Marvel" featured on the cover of Shazam! #1. This would soon result in a renaming of the series to "Shazam! The World's Mightiest Mortal". It wouldn't be until 2011 where DC Comics would officially rename "Captain Marvel" to "Shazam!" during its New52 relaunch.
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