While a bespoke kitchen unit or even a fragrance is nice, a bespoke suit is a second skin, a garment that best reflects who you are because it was made just to fit you in style as much as in proportions.
Bespoke aims to even out all personal quirks of stature and posture to improve your overall appearance.
Savile Row tailor, Steven Hitchcock makes a great point when he says:
"Even with the most standard of bodies, there is something bespoke can improve on." Perhaps this is because a bespoke suit is made specifically for one unique person and not 50,000 people with a similar body shape and style!